LARRY FRAZIN                                        

COVER ART ENTERTAINMENT

Larry Frazin, a Los Angeles native, began his career in the music business with an eight-year stint at MusicVision, one of the top national record promotion and retail marketing firms in the country.

Frazin and his then current co-worker, Larry Tollin, formed Platinum Music, becoming the nation’s premier radio promotion and marketing firm, servicing all major record companies, artist managers, and publishers in the music industry. The company produced annual revenues exceeding five million dollars within two years.

A few years later, Platinum Management was created, and Frazin guided the career of choreographer turned vocalist Paula Abdul, who sold over 20 million albums, garnered six number #1 singles, four MTV Awards, two American Music Awards, and one Grammy.

Frazin, also co-managed No Doubt, selling 12 million albums, and Natalie Imbruglia, selling 4 million.

Frazin was courted and eventually accepted the position of President/Partner at 143 Warner Records, founded by celebrated superstar producer David Foster. Frazin and Foster quickly added to the success of the Warner Music Group, giving them three of their biggest selling bands: Irish singing sensation, The Corrs, selling 30 million worldwide; opera/pop singer Josh Groban, selling 5 million albums, and Christian pop sensations Plus One, selling millions in the Christian arena. Frazin and Foster sold their half of the company to the Warner Music Group in 2005.

Frazin, staying true to his roots, restarted his music management agenda. He built a stable of producers, and artists including David Foster and Robert Downey, Jr. making his second record.

In 2011, Frazin was asked to consult Trauma2 Records, and was introduced to their head of A&R, Mark Harris. Harris was also the manager of superstar producer Brody Brown, the co-writer and producer of Bruno Mars and Adele. Frazin reunited with Paula Abdul as well after a ten year American Idol stint and wanted to reclaim her music throne.

Frazin and Harris formed Cover Art Entertainment, a multimedia management and consulting company. A year later, Paula Abdul made a triumphant comeback after 25 years, joining New Kids on The Block for a sold out arena tour, grossing 40 million, selling 500 thousand tickets and garnering stellar reviews. Cover Art added famed hip hop icon EVE to their roster, as she joined Gwen Stefani on her US tour.

The company added superstar Grammy award coveted singer/actress Macy Gray, selling out world wide tours; EDM/house darling Anabel Englund, building ten number one Billboard Dance songs. The company recently partnered with legendary songwriter Diane Warren, with her first collection of unreleased/new tracks on “The Cave Sessions, Volume One”, and consulting on many upcoming songs.